Who’s Your Target Market

How To Perfectly Determine Your Target Market

It’s important to identify your target market. No one can afford to address everyone’s problems, especially in the present economic state. If your small business is going to compete with the big guys, you have to zero in on your target market.

A lot of business owners simply say, “I’m targeting whoever is interested in my services.” Some say that their target is homeowners, or students, or mothers. Maybe a good start, but these targets are too general to go after. Specificity is key.

Keep in mind, targeting a specific market doesn’t mean you have to exclude anyone who doesn’t fit that criteria. The purpose of going after a target market is to focus your branding and marketing budget on whichever market is most likely to buy your products. It’s about playing your odds.

For example, rather than sending thousands of direct emails to each resident of a specific zip code, you will save time and effort by sending messages only to those who match your criteria. This way, you will save money and receive a higher return of investments by defining a target market.

This approach is more efficient, affordable, and effective in reaching prospective clients.

Choose Specific Demographics

Start by finding a sub-segment of an existing market that needs a particular service or product, then determine if that sub-segment is willing to buy. For a systematic approach, consider these factors:

Gender
Age
Location
Educational level
Income bracket
Marital status
Ethnic background
Occupation
Consider the Target’s Psychographics

When I say psychographics, I’m referring to the target market’s more personal set of characteristics. Figure out how the service or product will suit your target’s lifestyle, how they’ll use the product, and how they search for related information.

A few of the most important characteristics include:

Personality
Values
Attitudes
Lifestyles
Interests
Hobbies
Behavior
Evaluate Your Decision

Once a target market is determined, evaluate your decision through these questions:

Will the target benefit from the service or product? Will they continuously see this as a need?
Have I pooled enough targets that suit my set criteria?
Have I understood what attracts my target audience well?
Is my service or product’s price affordable for my target market?
Remember, any entrepreneur can have multiple niche markets, but choosing to do this will usually cause your marketing to suffer. It’s best to use a single message to reach all your markets. If you’re not able to effectively reach these markets with one message, then maybe your target is too diverse. Reevaluate your prospects and find the perfect balance between them.

Defining your target market is one of the hardest parts of starting a business. The good news is that once you do it, everything else will quickly start falling into place. You just have to figure out which medium to use to effectively reach them, and which marketing strategies they respond to.

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Business Smart: Ways to Improve your Business

Increase efficiency

Don’t waste time waiting for those pages to print or running to the local copy center when you could just upgrade your equipment. Upgraded equipment will help you finish tasks on time and find potential clients. If you want to save money, purchase your own equipment instead of borrowing or renting.

Get smarter

Put some of your profits into enhancing your business. Expand your horizons by taking classes on subjects you’re interested in and use what you’ve learned to open a new branch of the business. This will also help you increase your client base.

You should also consider enrolling in a sales class to boost your knowledge on how to close deals. And don’t forget to keep increasing your knowledge about the field you’re already in by attending seminars, coaching, and conferences.

Look better

It’s always worth it to invest your money into something that could grow your business — for example, purchasing an advertising package or updating your business logo. Branding plays a significant role in the business and lets your customer know what the business has to offer them.

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Secret Selling System Identify your Target Market

How To Perfectly Determine Your Target Market

It’s important to identify your target market. No one can afford to address everyone’s problems, especially in the present economic state. If your small business is going to compete with the big guys, you have to zero in on your target market.

A lot of business owners simply say, “I’m targeting whoever is interested in my services.” Some say that their target is homeowners, or students, or mothers. Maybe a good start, but these targets are too general to go after. Specificity is key.

Keep in mind, targeting a specific market doesn’t mean you have to exclude anyone who doesn’t fit that criteria. The purpose of going after a target market is to focus your branding and marketing budget on whichever market is most likely to buy your products. It’s about playing your odds.

For example, rather than sending thousands of direct emails to each resident of a specific zip code, you will save time and effort by sending messages only to those who match your criteria. This way, you will save money and receive a higher return of investments by defining a target market.

This approach is more efficient, affordable, and effective in reaching prospective clients.

Choose Specific Demographics

Start by finding a sub-segment of an existing market that needs a particular service or product, then determine if that sub-segment is willing to buy. For a systematic approach, consider these factors:

  • Gender
  • Age
  • Location
  • Educational level
  • Income bracket
  • Marital status
  • Ethnic background
  • Occupation

Consider the Target’s Psychographics

When I say psychographics, I’m referring to the target market’s more personal set of characteristics. Figure out how the service or product will suit your target’s lifestyle, how they’ll use the product, and how they search for related information.

A few of the most important characteristics include:

  • Personality
  • Values
  • Attitudes
  • Lifestyles
  • Interests
  • Hobbies
  • Behavior

Evaluate Your Decision

Once a target market is determined, evaluate your decision through these questions:

  • Will the target benefit from the service or product? Will they continuously see this as a need?
  • Have I pooled enough targets that suit my set criteria?
  • Have I understood what attracts my target audience well?
  • Is my service or product’s price affordable for my target market?

Remember, any entrepreneur can have multiple niche markets, but choosing to do this will usually cause your marketing to suffer. It’s best to use a single message to reach all your markets. If you’re not able to effectively reach these markets with one message, then maybe your target is too diverse. Reevaluate your prospects and find the perfect balance between them.

Defining your target market is one of the hardest parts of starting a business. The good news is that once you do it, everything else will quickly start falling into place. You just have to figure out which medium to use to effectively reach them, and which marketing strategies they respond to.

Perry Belcher Facebook

Perry Belcher Google+

Perry Belcher Pinterest

Perry Belcher Vimeo

Perry Belcher Blog

Perry Belcher SlideShare

What I Learned from Robert Wang

3 Ingredients Of A Successful Business

It isn’t easy to develop and manage a business in difficult economic times. You’ll need patience, determination, and open-mindedness to achieve your business’s ultimate goal (which, of course, is to succeed). Entrepreneurs won’t go far if they give up or refuse to look for innovative ways to constantly reinvent their products.

No businessperson enters into the marketing battle planning to lose, but many do. Every business is built on a dream, but dreams and high hopes will only get you so far. Whether or not you’re willing to exert the effort to make it happen is the difference between failure and success.

Here are the three ingredients for success in business. Learn to use and appreciate them.

Patience

Successful entrepreneurs didn’t just jump on a bandwagon and become rich instantly. So how did they do it? They were patient. They were willing to start out small and unrecognized, knowing that they wouldn’t become successful businesspeople unless they started out by taking small steps. They were patient enough to wait until they had improved with experience before making any major moves toward success.

Never underestimate the importance of patience. And remember that even though it’s often considered an innate characteristic, patience can be learned.

If you’re not prepared to take the little steps toward success, your business will fail — period. But with patience, you’ll become a meticulous, detail-oriented, logical thinker.

Patient people are also more likely to use common sense, a vital element in any business. They are prepared, have well-established goals, understand weaknesses and strengths, know how to find resources, and are knowledgeable in managing every aspect of their business.

Determination

Another critical ingredient is determination. This doesn’t just mean being tenacious in your actions, but also coming up with thorough, well-thought-out strategies.

Take for instance the top 100 most successful entrepreneurs in the world. All of them have one thing in common: they’re successful because of their determination to reach their goals. They didn’t give up even in the toughest times, no matter how embarrassing or impossible the situation was.

Open-mindedness

Business is synonymous with change. That’s why businessmen are willing to pay for research just to keep up with forecasts and trends. As an entrepreneur, you should be willing to absorb everything that concerns your industry and business. Anyone who doesn’t try to soak up all he can is standing in the way of his own success.

A business’s success is dependent on a few factors, but these three — patience, determination, and open-mindedness — are the most important. Without these three ingredients, you are an unprepared and uninformed entrepreneur, and your business is likely to fail.

Give Google what it wants

PODCAST >> HERE

Google and other search engines want to visit your site and receive relevant keyword information. It crawls your site, and takes the winners to the top, and throws the losers down to the bottom of the page ranks.

It wants to find information that is useful and displayed well to its users. It wants your site to be successful just like you. If your site has a 3 minute average page time or 12 per user, it notices! If your page load time is 3 minutes, it will try not to notice any of the other great things on your site.

If it is extremely difficult for the search engines to crawl and filter your site, all your other efforts could be worthless.

Google and other search engines negatively rank sites that are:

Cluttered

Coded and Written poorly or out of date

Display and schema errors

No Meta Data

Old Information

Let’s talk Google Schema, we realized that if you don’t use it Google doesn’t love you! We use the most recent schema that Google loves, and we don’t have to redesign your site or overhaul it.

Think about the things that matter:

Keyword Research

Clean URL’s

Clean Coding

The microdata on your web page that google reads is just as important on the keywords and content on your site. Most people don’t know that! These results are proven with every one of our websites. Google crawls your site and looks for it. Invisible changes, that helps your seo effort Skyrocket.

For E-commerce this is extremely Critical. Google robots crawl 3-4 pages in and stop, usually. An e-commerce store might have 100-1,000 items, images, descriptions. It will cripple your search rankings, if you choose to overlook it. Be sure to focus on the specific E Commerce necessities to get every page of your site crawled and ranking.

If you don’t do These – You Lose in Google

Page Load Time,

XML Sitemap,

Robots.txt file,

Broken links,

Anchor texts,

Header texts,

Internal Link building,

link hierarchy and structure.

7 Online Sales Mistakes

Selling online? Remember these 7 Common Mistakes to avoid!

Avoid these costly mistakes in your online media. Whether selling on the ecommerce or services on the internet, by blogging, social networking or by doing webinars. It may almost appear that online sales is a secret but even those persons, who’ve already been on the internet for some time, have faults.

We need to begin by taking a look at the most difficult things a person encounters whenever attempting to make a pitch to clients and customers, whether be it offline ore online.

#1 NOT MAKING A GOOD FIRST IMPRESSION!

Discover a way unique to your business to create a good first impression.  Look at your competitors. What are they selling, what does their site and online precense look like?  Is your up to par?  This is a huge mistake that people overlook.  Design is everything! Initial distinction between you and your competitors always helps in creating a good first impression, and gives you an approachable demeanor.

#2 NOT MAKING YOURSELF MEMORABLE!

Do your best to make sure that people will not only remember your sites, and items, but remember you and your brand.

#3 NO FOLLOW UP!

Follow up on all of them right after the preliminary site visit!  Re-targeting and email campaigns set in place so customers will be reminded to go back to your site!

#4 NOT FINDING YOUR IDEAL CLIENT

You need to be where they are, which means figuring out where your ideal customers and clients hang out online. This is actually the most significant bit, since they might be on MySpace and any other social networking site.

#5 NOT ENOUGH DETAILS

A fresh delicate distinction however, is to know vital details that is worth observing. Particularly, if approaching them through social networking. Your picture looks nice but this doesnt say anything about you.  Online Dating! Details!

#6 NO PERSUASION TACTICS
They consider their sales to be great on their own like the old saying goes “People will not keep in mind whatever you did or said, they will keep in mind the way you get them to feel.” It is an excellent line to keep in mind whenever communicating on the internet or in person.
An advantage whether it be a fresh or an old company is to have a stand-out visible brand name, a thing that enables you to be notified as well as to avoid having similarities with your competitors is if they bought something.

# NOT MAKING IMPROVEMENTS

We need to state to them that you are accumulating a good relationship with somebody, and you are a fulfilled person, and it should be very evident from your internet profiles. They are thinking about how you are as a person and you are linked to all of them through Twitter, LinkedIn and ultimately will comeback, share if you are constant.
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