Perry Belcher

The Marketing Blog of Perry Belcher

Headline Re-Writes

November16

Before:

“Discover The Absolute Easiest Way To Make Money From The Long Tail”
This Simple Strategy Lets You Take Advantage Of
How People Shop Online And Become A True Super Affiliate…

After:

How I Earned $9,746.64 in 30 Days FLAT! Using Dirt Cheap “Long Tail” Keywords Matched To The Way Buyers THINK! - Making Me an INSTANT Super Affiliate and Bringing My Competitors To Their Knees

Before:

Virtual What?

After:

Discover How Our Virtual Assistants Triple YOUR productivity, Free Up Your Mental Band With and Keep You Focused & Organized - Guaranteed, Or Our Services are FREE!

Before: Nada

After:

How To Make Peace With Your Ex and Re-gain The Love and Respect of Your Children - Without Being Victimized By Our Lop-Sided Legal System

posted under Marketing | 10 Comments »

Nothing Sucks More Than Good Traffic & Bad Copy

October21

Photobucket

Does you copy suck? Are you SICK of wasting high dollar traffic on that big steaming tu&* you call a salesletter?

It’s like spending a ton of money to advertise a resturant that you KNOW has bad food.

So what do you do?

Have you already been screwed over by would be “copy cubs” that charge you to write copy but end up knowing even less than you do.

FACT: You have 3 choices. Hire KILLER copywriters $7K - $15K a letter. Learn to write persuasive effective copy or continue squandering your traffic till your broke.

Option two sounds pretty good, right? So who will teach the most valuable skill in this business. Who ABSOLUTLY knows what they are doing?

There aren’t a half a dozen people in this entire business that really impress me. Well, it’s the truth. And only a couple are copywriters. Truth is most “copy writers” or would be copy writers are ego maniac “chuckle heads” that think there better than everybody else.

In fact, good copywriters are few and far between and I can count all the really good ones in the world on one hand. Most don’t teach and why would they.

I only know one guy I would pay (and have paid) for copywriting training.

John Carlton.

John is the genuine article and the undisputed “Marketing Rebel” just one look at his swipe file and you’ll be blown away for life. The one legged golpher gets me every time… anyway

Finally, You have ONE chance and I mean ONE, to soak up 20+ of experience and pure genius form the greatest copywriter living on the planet today.

John Calls his training his “Simple System” and he is 100% right.

John has really Mc Donalds the entire copywriting process. If you follow his simple system you’ll prosper, use the trial and error method and you’ll probaably fail. It’s up to you.

John only opens his training to a few people at a time and he opens this morning. If I where you I’d try to be #1 at the door.

By the way the FREE interviews in the launch are worth 2x 3x more than most complete opywriting courses. People like Frank Kern, Mike Filsame, Jeff Walker and more… Listen to them all right now…

Here is the link John Carlton’s Simple Writing System/

Credit Default Swaps

October5

THis video explains credit default swaps. Who cares? You! Why? It just cost you $700B and thats just the start>

posted under Marketing | 2 Comments »

The Boys 1st Day of School!

September15

For all the fans of the fabulous Belcher boys here is their latest celeb snapshots. The where so excited to ride the bus to school. They both wanted their hair spiked up, a trend that only lasted one day. They are the greatest sons a dad could ever want.

The Belcher Boys

What the hell was I thinking?

September15

Ok, I was bored yesterday and my daughter was here and we decided that we should do something fun. So, she put blonde highlights in my hair. Weird I know, but I kinda like it. On the other hand it just looks like an old guy trying a little too hard. anyway here ya go…

perry Belcher

My New Pet Peacock. Not!

September10

I came home to this peacock in my back yard. The neighbors kids said it had been there all day. After the boys feed it some pasta we freed it to the veloway. Good Luck Peedy Perry, Sam and Ben

Backyard Peacock

posted under Marketing | 3 Comments »

Seth Godin Explaining “Remarkable Marketing”

September2

There is a reason why this guy is the best selling author of marketing books on earth right now. Amazing content!

posted under Marketing | 1 Comment »

Outsourcing S.E.O.

September1

SEO Outsourcing Pictures, Images and Photos

The major point to be considered while wishing to market the SEO service or a web design providing service is what is the right way to g about it. This is a question that has troubled many a company that is into providing these kinds of solutions. However, the situation is not as drastic as one imagines it to be if only one goes about it in the right manner. Join me as I take you through the following simple guide of how to market your SEO service by outsourcing it:

1. Checklist: You need to look at the following aspects in close details. This is more like a preliminary analysis of the situation at hand on which you will go on to build your SEO service outsourcing technique

* Check if the SEO company that you have hired to tae care of your project has any plans on how thy would go about executing the same

* Check their professional qualifications and proper credentials
* Find out more about them through their website testimonials, previous clients, etc
* Check for authentic contact details like the physical address and location, authentic contact numbers, etc
* Find out what their charges for their services are like, and whether you can afford them. Also make sure you probe and find out whether they, at all, will spring hidden charges on you well after the project has started rolling.
* Ask them how much time are they willing to commit to your project and see if it suits you
* Try and see if they agree with you on questions of ethics as far as your project is concerned.

2. Site Visitor Usability and SE Index: you will have to make sure of the following

* if your website is user friendly
* if your website is conducive to most search engines
* if the website can be navigated without too much difficulty
* if it has a clear cut site map
* if the website is easily searchable for any item that the visitor to that site might be looking for
* if it contains java script and framed pages

3. Log file Analysis: this analysis entails the following checking

* the amount of time visitors spend on your pages
* if they leave in less then 10 seconds, you need to ask yourself why
* find out the pages most viewed
* find out the keywords most entered
* find out which search engine is most leading visitors onto your website
* find out the kind of error pages, if any, they encounter

4. Keyword Analysis: analyze the keywords visitors enter so that you know what they are most looking for, in terms of

* if you are entering the right keywords
* the search volume for each of the keywords
* how effective are the keywords or the KEI (Keyword Effectiveness Index)
* the keyword sitemap
* the synonyms and variants of the keywords you wish to use

5. SEO Analysis: this entails going slightly deeper than the original checklist and probing into the nature of competition you face from felloe SEO service providers. You also need to identify who these competitors are and what their modus operandi is. Find out

* the reasons why your competitors do better than your company
* how popular they are, where, and why
* if any On Page Factors need to be changed
* if your content is copyrighted
* do an ILQ (Income Link Quality) analysis

Having said that I would like to add that no matter what rules and regulations you set for yourself and others there is always scope for innovation. In case of providing SEO solutions you need to sustain the ranking that your website has reached over a period of 3 to 6 months. You can consider this the time frame in which you must exercise all our execution skills and also organization skills because considering the traffic you may get things can get rather complicated to handle after a while.

posted under Marketing | 1 Comment »

Why customers won’t sleep with you on the first date

August25

11qq Pictures, Images and Photos

It’s not hard to sell what people want. A really simple idea but one that eludes most marketers, even me.

For the past few year I have spent a ton of effort to sell fairly large ticket items to buyers the very 1st time I came in contact with me.

Don’t get me wrong, you can do it. Just like you can occasionally get a girl to go home with you from a bar just after you’ve met, but is she one you would take home to momma?

Plus, you probably had to make some pretty big “claims” the convince her to get jiggy on the first night. Am I right? And worst of all, now that you have her you realize your new mission is to get away from her. Why? Quality.

Quality girls are not into “one night stands” and quality customers are not the ones that lay down for your 1st offer.

A successful old man once told me “If you shear a sheep a little wool here and a little wool there you get wool for life but if you skin him you can only skin him once.

You need to court your customers like an old fashioned girl. How? I’ll explain that in my next post.

posted under Marketing | 5 Comments »

Perry Belcher Says Thanks

July13

thank you Pictures, Images and Photos

Hi Everybody,

Perry here. I know that I have been a long time writing but I wanted to take a few mnutes to thank my friends, my real friends for standing by me in a really rough patch life.

Its in these times you learn who your real friends are. Again, Thank you and may God bless you.

Perry Belcher

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