It’s not hard to sell what people want. A really simple idea but one that eludes most marketers, even me.

For the past few year I have spent a ton of effort to sell fairly large ticket items to buyers the very 1st time I came in contact with me.

Don’t get me wrong, you can do it. Just like you can occasionally get a girl to go home with you from a bar just after you’ve met, but is she one you would take home to momma?

Plus, you probably had to make some pretty big “claims” the convince her to get jiggy on the first night. Am I right? And worst of all, now that you have her you realize your new mission is to get away from her. Why? Quality.

Quality girls are not into “one night stands” and quality customers are not the ones that lay down for your 1st offer.

A successful old man once told me “If you shear a sheep a little wool here and a little wool there you get wool for life but if you skin him you can only skin him once.

You need to court your customers like an old fashioned girl. How? I’ll explain that in my next post.