Nothing Sucks More Than Good Traffic & Bad Copy
Does you copy suck? Are you SICK of wasting high dollar traffic on that big steaming tu&* you call a salesletter?
It’s like spending a ton of money to advertise a resturant that you KNOW has bad food.
So what do you do?
Have you already been screwed over by would be “copy cubs” that charge you to write copy but end up knowing even less than you do.
FACT: You have 3 choices. Hire KILLER copywriters $7K - $15K a letter. Learn to write persuasive effective copy or continue squandering your traffic till your broke.
Option two sounds pretty good, right? So who will teach the most valuable skill in this business. Who ABSOLUTLY knows what they are doing?
There aren’t a half a dozen people in this entire business that really impress me. Well, it’s the truth. And only a couple are copywriters. Truth is most “copy writers” or would be copy writers are ego maniac “chuckle heads” that think there better than everybody else.
In fact, good copywriters are few and far between and I can count all the really good ones in the world on one hand. Most don’t teach and why would they.
I only know one guy I would pay (and have paid) for copywriting training.
John Carlton.
John is the genuine article and the undisputed “Marketing Rebel” just one look at his swipe file and you’ll be blown away for life. The one legged golpher gets me every time… anyway
Finally, You have ONE chance and I mean ONE, to soak up 20+ of experience and pure genius form the greatest copywriter living on the planet today.
John Calls his training his “Simple System” and he is 100% right.
John has really Mc Donalds the entire copywriting process. If you follow his simple system you’ll prosper, use the trial and error method and you’ll probaably fail. It’s up to you.
John only opens his training to a few people at a time and he opens this morning. If I where you I’d try to be #1 at the door.
By the way the FREE interviews in the launch are worth 2x 3x more than most complete opywriting courses. People like Frank Kern, Mike Filsame, Jeff Walker and more… Listen to them all right now…
Here is the link John Carlton’s Simple Writing System/
I’ll check it out. Definitely a fan of purposeful language. I absolutely love the look of this blog!
Nimbly yours,
Jennifer Murray
The Nimble Assistant
Copywriting is an art. Great copywriting is fine art.
But perhaps I am not alone in becoming quite turned off by miles and miles of testimonials set upon blue-backgrounded pages with shrieking yellow look-at-me sections.
Interesting stuff. Good tips on copywriting. I’ll have to check this guy out.
It’s amazing how a slight change of language in the hands of a professional can make all the difference. I’ve seen campaigns where a shift in one word raised the sales rate by several percentage points! Most folks just don’t believe and are afraid to make the investment. If you can’t afford it, better learn it if you are serious about making sales!
A good video also catches the attention of your traffic and increases conversion rate.
I empathize, and I could write my own posting called “Nothing Sucks More Than A Good-Looking Site & Bad Copy.”
I work as a copywriter at an interactive agency that has a wide array of clientele, and have honed my skills to accommodate practically any niche. Unfortunately, some of our clients INSIST on supplying their own copy for their websites that is just downright horrible. Like, a fourth grader could write something more coherent. As much as we’ve tried to politely point out to them that they could definitely benefit from our copywriting services, their adamance is impenetrable, so we fold and let them have their ugly copy on their pretty site.
Our designers don’t care as much, but as the sole copywriter at the agency, it’s downright embarrassing to tell people where I work, for fear that somebody will find one of the sites with bad, client-supplied copy and assume it’s mine.
P.S. Your RSS feed is broken.
One-legged golphers indeed! There aren’t many o’them around, but the one I saw was skiing downhill. Backwards. Blindfolded. Pretty spectacular you say? naaaaahhhhhhh ….. the little bugger was caught peeking out from under the blindfold! I mean ….. wazzup ‘dat dawg?
Show me a Flying Squirrel wearing red crystal-studded Stilettos, dancin’ in a Conga Line, flirting with Warren Beatty and you’ve got my attention.
………. for 8.4 seconds.
Copywriting is one of those useful skills that pervades everything I do online–marketing, blogging, email, headlines especially.
Even my Twitter posts are improved by focused copywriting.
Split test EVERYTHING to see what works.
Compelling headlines coupled with great copy help bring those new people into the community I’m developing.
Awesome looking site, Perry.
Well, one thing can suck more than strong traffic and bad copy…
Lots of traffic, lots of conversions of the wrong kind of leads that waste your sales people’s time.
A good online contact management or CRM can help manage that problem.
Hey Perry,
I love the Sony ad… talking about great copy.
Great looking blog - add rss and some social bookmarking - I would digg most of your post in a heartbeat.
Bryant
Good article. Surprising how most of us need a gentle bang on the head with a baseball bat to wake us up to the KISS (keep it simple st….) concept. This post is down to earth and logical. Thanks for the needed reminder!
Language could be used with laser sharpness, getting the audience attention and burn the meanings.
Luckily not many people are aware of power of a single word, so there is still plenty of work for exquisite copywriters.
Perry, I love the design of this blog - little decadent/sensual blend.
Beautiful flower pattern
Regards,
Ewa
ACK! Too late! I went to the site, and it said “TEMPORARILY CLOSED”, and the system is “off the market”.
(-_-)
I think John Carlton is pretty cool too!
OH!!! I’m rolling here.
They’re = They are.
There is a place.
Their takes ownership and the next word should belong to them.
Oh I love it when a copywriter (like me) screws up a word like their. It’s a priceless show of witticism. Aren’t we lucky we can hire editors most of the time?
Love it!!! Love it!!!