Is Belcher Back?
For the 10,000th time NO!
About every six months there is a big stink about me coming back to the internet marketing training space and about every six months I have to write a post like this.
I am NOT re-entering the training space, period.
This time it all started when I agreed to speak for FREE, with nothing to sell at a local marketing event here in Austin.
To all my fans and former students, I’m sorry but I am way to busy marketing to teach marketing. To my “anti-fans”, sorry to disappoint you but you’re wrong again.
Here are some clues you can look for in the future that will tell you if I have re-entered the internet training business.
1) I’ll ask for your email. Obviously I can’t be a bigshot internet guru without a list.
As you can see there is no way to subscribe to on any blog I have, there’s a reason
for that, I don’t want or need subscribers in IM because I’m not in that business.
2) I’ll have IM products for sale. As you might have noticed, it’s impossible to buy
anything from me in the IM space. My older products are out of date and I am not
making any new ones. The only things I sell are a few eBooks on Amazon (soon to
be free on Google books) I give the few hundred dollars these make to 3 charities,
Kiva.org, St. Jude’s and a children’s charity in Houston.
BTW : There is nothing you can buy from my books either, you can’t even
subscribe.
3) I’ll promote other peoples products. If your are one of the 3 people who still write
anything I write you’ll notice a few things. #1 I never promote anything. #2 I only
write or speak for FREE! I don’t think there s a law against free speech, at least not
yet.
4) It would be big. If I ever do return to this space, and I won’t, It would be big. The
last time I did this I built a list of 150,000 in 3 months, and hundreds of thousands
watched my videos and read my social posts. If I where to come back, you would
know it.
So what am I doing? Import export mostly, a green products manufacturing business, a little local food biz and some software development. I am much happier that I was teaching and I only have to be responsible for my own success.
I do appreciate all my former students who have been so kind to keep in touch.
The thing I find oddest is that meanie bloggers who seem to who want to silence me, also champion free speech. Can someone please explain that to me?
What little I share in this space is 100% free. I think from now on I’ll just talk about country music and beer. Those are the only two other subjects I’m an expert at, and there are no beer haters.
Perry
P.S. One last thing. Regarding how much stuff I’ve sold. I have been selling online since 1997, that’s 14 years. My very first company was co-owned with a $500M a year company, so if I hadn’t sold at least $56,000,000 worth of stuff by now, in 14 friggen years, that would be pretty pathetic don’t you think?
It’s actually a much bigger number.
21 Step Salesletter Formula
A few years ago I read an article by David Frey called the 12 step foolproof sales letter formula. This formula has literally made me millions of dollars over the last few years.
Many thanks go to David, a brilliant marketer from San Antonio Texas.
Over the past few years I’ve added a few points today this formula, and I like to share this with you now.
I kind of feel like I’m painting a mustache on the Mona Lisa by doing this, everybody asked how you write sales letters, and video sales letter so well. This is the exact formula to follow.
I’m working on a new book on the subject and would love all your feedback questions and comments. I’ll be answering all these personally to please fire away.
Here goes.
21 part sales letter formula
1. Call out to your audience
2. Get their attention
3. Backup the big promise headline with an quick explanation (SUB)
4. Identify the problem
5. Provide the solution
6. Show pain of and cost of development
7. Explain ease-of-use
8. Show speed to results
9. Future cast
10. Show your credentials
11. Detail the benefits
12. Get social proof
13. Make your offer
14. Add bonuses
15. Build up your value
16. Reveal your price (pop by button)
17. Inject scarcity (if any)
18. Give guarantee
19. Call to action
20. Give a warning
21. Close with a reminder
I also added my part copy test that I asked myself when I finished any new sales piece. You really should do this the day after you finish your sales letter or video sales letter, after you have had a chance to read or reread it out loud.
By the way that one tip is really important. You should always read every completed sales piece you ever write including e-mails out loud preferably to another human being. It will probably improve your copy at least 100%
Eight-part copy test
1. Did you grab your readers by the throat your readers with your headline?
2. Did you clearly explain that you understand the problem?
3. Did you show them so much proof that they can’t possibly doubt what
you had to say?
4. Did you show features and benefits to your offer that included the word
so in each line?
5. Did you ensure your prospects that your product will be very very easy
to use?
6. Did you ensure to your prospects that your product would work very
quickly to solve the problem?
7. Did you clearly explain the pain of the experience by not accepting your
offer?
8. Did you demonstrate incredible value in your offer so much so that your
prospect would feel stupid by not buying your product?
Chapter One (Rough) of my new book up for review…
Hey Guys,
I just finished a rough or the intro to my new book and linked a copy here for you guys.
Go ahead, pick me apart.
Click the link below to get the first chapter PDF
I’m gonna give away the entire book here in PDF, during the edit process.
Feedback is appreciated. – Perry
Are Schools Distroying Our Kids Minds?
This video totally opened my eyes and I hope it will yours. If you have kids in grade school right now you really HAVE to consider what is happening to the worl around us. Our kids will be siolving problems that don’t exsist yet with technologhy that has not even been invented yet. You have to face that most of what they learn in school today is useless.
We HAVE to full the gap if our kids are going to have any shot.
Tell me what you think.
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