In dealing with marketing planning, we always bump into these strategies – Sales Pitch and Customer Testimonials. But what is the deference of the two? A deeper understanding of Sales Pitch and Customer Testimonial help you determine on what kind of strategy is beneficial for your business.
What is Sales Pitch
Sales Pitch is a selling technique. It is basically what sales person do. It is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. It is like a salesperson talking to a prospect customer or client giving them information on how the product or services works.
How to Effectively Use Sales Pitch
A great way to do an effective sales pitch is to go through following this 21 steps.
- Call out to your audience
- Get their attention
- Backup the big promise headline with an quick explanation (SUB)
- Identify the problem
- Provide the solution
- Show pain of and cost of development
- Explain ease-of-use
- Show speed to results
- Future cast
- Show your credentials
- Detail the benefits
- Get social proof
- Make your offer
- Add bonuses
- Build up your value
- Reveal your price (pop by button)
- Inject scarcity (if any)
- Give guarantee
- Call to action
- Give a warning
- Close with a reminder
What is Customer Testimonial?
Customer Testimonials are reviews given by customers on how useful and beneficial the product and service they are to them. It can be very beneficial if the customer provides positive feedbacks towards your product. It can sometimes work at a different angle, if customer’s testimonials are against your product and services.
Customer Testimonials help your overcome objections. They validate your claims; they instill confidence in future buyers. In other words, they show that someone has put their money where your mouth is. It’s simply the best word of mouth imaginable.
How to Effectively Use Customer Testimonials
Structure. Make sure that your how to structure your testimonial. You have to know the basic. This is the common problems to most of the business that are doing testimonials. They commonly use and do only the names of the person like “J. Smith” It’s good to put the customers full name, Company, Location and the logo of their company. This will help visitors to identify how reliable the testimonial is.
Use Video Testimonials. Video testimonials are more effective compared to text because of the sincerity and it is more difficult to fake. With video, they can see people beyond words. Video and Audio Testimonials provides more benefits and helps you attract more visitors and potential customers. This kind of testimonials can be uploaded into social media sites such YouTube which text based testimonials don’t.
Testimonial is Comparative. A better customer testimonial is comparative. Does a customer used the same product before from other brand and find that your product is more effective and beneficial compared to the other. Choose testimonials that set your product apart from your competition.
Testimonial that Audience Can Relate To. You would like your visitors to discover that the item helped much like these individuals. Ensure that your own testimonials from others come from somebody with whom your own market you work can easily determine. In case you offer largely in order to seniors, for instance, ask your visitors if you can contain a comparative age along with the review. If you’re selling to moms with children, ask if you can mention how many kids they have or include a photo of their family.