Google’s Patent for Ranking Sites

Let’s talk about what Google’s own patent says about how they rank sites; how they search; how they determine who is at the top of search rankings; and how it works. I am going to tell you about a little update which Google has done recently to their algorithm and to their search patent.

 

It pretty much breaks down this way. You can see the chart below and how the pieces are all put together. Again, this is proprietary information, where I am giving you my best guesstimate based on a lot of other people’s best guesstimates. There are a lot of people smarter than I am who have been in the trenches.

 

Google tells you all the things they do to rank Web sites in their patent. I put a link here, so you can actually go look at Google’s patent for search, if you want to. I have kind of deciphered it down to the Cliff Note’s version. You can imagine with all the Ph.D. eggheads at Google what the patent looks like.

 

The way it basically breaks down, 25% of the way Google determines value of a search page is based on authority of the host domain. In other words, the Web site has good authority and trust.

 

A lot of this comes with various things. Are the keywords actually in the domain? This is a biggy. How early on are they are the domain?

 

How old is the domain? How old is the Web site? How long has it been around?

 

How long is the domain registered for? This is something nobody ever really thinks about. How long have you registered the domain for? Most people only register domains for a year. If you register a domain for five years, evidence shows that Google likes this better.

 

Here is a big secret for you. Google is actually a domain name registrar like GoDaddy.com or Dotster.com or any of the other domain registrars. Here is the big thing though: Google does not sell domain names.

 

Why do they spend $100,000 to become a domain registrar? They only spent that money so they can go back in the search results, look up your Web site, and see how long it has been active. They are privy to that information now.

 

They can look it up, tell how long you have had it, tell to whom it is registered, tell where it is hosted, and they can do it all through their back end as a registrar. They spent a lot of money for that, and you can be sure that they absolutely do use that registrar status to help determine trust.

 

By the way, going back to the 40% on the domain name, the total amount of links going to the domain is a big deal. They are going to look at all of the links coming into your site or to the domain completely. That is the reason mega sites like Amazon and Yahoo which have millions of inbound links can put up a story with no links to it and boom! It goes to the top of the search engines. They have a lot of inbound links which give them authority and trust to the domains. Does that make sense?

 

Approximately 23% is link popularity of a specific page. This is inbound links to the specific page for which you want to rank. In other words, these are inbound links that go directly to the page you want to rank for and it is about 23% of the overall score.

 

If you are paying attention to this, you can already see that if you have a site that has almost no backlinks to the domain but a bunch of backlinks to the page, you are still going to be under the gun. You will not have the best result. If I have more domain authority than you do, it takes me far fewer links to push my page to the top of the search engine.

 

Again, 23% is actually links going back to the page.

 

The next roughly 20% is something called anchor text links. When these links came into your Web site, they were actually in the body of some text somewhere. There was an underlined phrase.

 

Let’s say we are doing a site on dog training. If enough links that are underlined with the words “dog training” (called hyperlinks) link from other sites into ours, it is more powerful than just having a link on that site going to our Web site. It is a link that is telling Google what the link is about, what it is for, and where they are sending people.

 

I will give you a funny example of this. A few years ago, there were blog bombs. Bloggers found out that if they linked enough words like this, they could go to a site that was totally irrelevant and it would rank very highly.

 

I do not know if it is still the case or not (I can look it up and see), but for a while if you typed “big fat idiot” into Google, the number one result was RushLimbaugh.com. It shows you the power of hyperlinks.

 

The Rush Limbaugh site did not say anything at all about big, fat idiot. It was not titled “Big, Fat Idiot” and it did not have any articles called “Big, Fat Idiot.” However, it had enough hyperlinks going back that came from the term “big, fat idiot” to rank it number one at Google.

 

I think “incompetent moron” was the number one listing during the Bush administration for WhiteHouse.gov. I am sure there is one now for the Obama administration and only God knows what it is.

 

The bloggers have learned over time that if they put enough anchor text links back to something, they can show Google that it is relevant for that particular term.

 

This makes up about 20% of the search.

 

The next thing that makes up about 15% of search is keyword usage. People believe that this means the amount of times the keyword or the keyword phrase is used on the page. Everyone assumes that this is what it means, but it does not mean exactly that. It means that Google looks at a page and asks, “Is this page about what it is titled about? Is it about what it says it is about?”

 

For a while you could fool the search engines. For instance, if you were selling dog training, you could have a Web site that said, “Hi, welcome to my site on dog training. This is the best dog training site in the whole world. If you like dog training, my dog training site beats all other dog training sites. Dog training is awesome. Dog training is great. You need to learn more about dog training.”

 

This would actually make you popular for those pages with search engines like Google and Yahoo because the page looked relevant.

 

Now Google has a limit or a range they are looking for on a page. We will talk about that range more as we get in depth, but it runs between 2% and 4% of the page should be about the main term you are talking about, the main thing you want SEO for.

 

Here is the deeper lying voodoo of on-page keyword relevance. Google now is looking for other words that associate with dog training to be on that page. The sentences I gave you before were rather nonsensical. They did not make sense and you would not talk to somebody that way.

 

If you were really talking about dog training, you might talk about collars, harnesses, agility, or other things that have to do with dog training. You might talk about breeds of dogs like collies or Corgis or Irish Setters. You may talk about other things that relate to dogs, to dog training, to potty training, outdoor mats; it could be anything.

 

Google will be looking for the words which they know through their database are most associated with dog training. If you do not have those words on your site, they are going to look at your page and go, “This is a fake. This is somebody trying to scam us and tell us their site is about dog training, but they do not use any other dog training vocabulary anywhere on the page.” Vocabulary is a really big deal.

 

SEO For Life

The most important thing for any business website, is getting as many people to visit your website as possible. Perhaps the most effective method of improving website traffic is a technique called, search engine optimization (SEO), which improves your website’s visibility on search engines. Read on to find out how you can use this to increase your visitors.

One thing about SEO is that it keeps on changing. SEO is successful once you know the search engines Algorithm. This search engine algorithm (like Google, Yahoo, Bing) have their own algorithm which help them on how to weigh a website and put them into top pages.

Search Engine Algorithm changes over the time, you have to be precise and quick and need to adapt once the algorithm changes.

Being knowledgeable with SEO, you have to know both its On-Page Optimization which is done within the website and its Off-Page Optimization which is done outside your website.

ON-PAGE OPTIMIZATION

Robots.txt Try creating robots text file in your root directory to achieve this. txt file and adding it to your root directory. This will prevent any search engine from being able to gain access to particular files on your site.

Keyword Insert a keyword phrase on the URL to your website. Search engines will assign a higher value to your URL when they are determining the sites to spit out on searches. The more popular the keyword phrase of your URL, the higher frequency that your site will appear on searches. Do not simply focus on your web copy to carry your keywords. Incorporate your keyword into all aspects of your site. This means being creative in your domain name, folders within the site and individual page names. Keywords in these areas, along with keywords and phrases throughout your copy, greatly increase your chances.

Get to the point with keywords. Most searches are only two or three words, and if your keywords are longer than that, you may be more difficult to spot. Shorter is better. So, if you can eliminate unnecessary words, do it! Your goal is to be seen by as many people as you can, not describe everything you do in the keywords.

Meta Tag Remember to effectively use the description meta tag on your website, because that is what search engines will use to summarize what a page on your website is about. Search engines will generally use a maximum of 160 characters for this description meta tag. Using the description meta tag, will go a long way toward boosting your SEO value.

Mark-Up One way to make your site more noticeable and search engine spider-friendly is to minimize the amount of markup on your site. While many SEO novices may think color, and font tags are more critical with content, these and other formatting and HTML codes prevent spiders from efficiently and quickly sifting through all the information in the coding of your page. This may ultimately jeopardize the relevancy rating of your site.

301 Redirect One interesting way to implement a 301 redirect is to use a link shortening site such as Bit.ly. The benefit of using a site such as Bit.ly is that it shortens the link, and your site is provided with the click credit for the link, rather than Bit.ly receiving the credit itself.

OFF-PAGE OPTIMIZATION

Blog Posting and Commenting Learn the basics. Search engine optimization may include some daunting definitions and seem extremely time-consuming, but keep at it. Once you learn a few tricks of the trade, you will be much less intimidated by other factors involved. Equipping yourself with knowledge of the tasks can put you heads above others who have yet to learn the basics.

Older blogs and websites will automatically gain higher places on a search engine’s ranking list. The older the blog or site, the higher it will be. Search engines take age into consideration because the older a site is, the more likely it is to have an already established customer set.

Social Media If you would like to increase your search engine traffic through back links, make use of social media. Sites like Twitter, Tumblr and Facebook allow users to share your links on their own page with a simple click of a button. Many Twitter and Facebook pages have high page rankings, and being linked to from them can significantly increase the page rank of your own site.

One little tactic to improve your websites search engine ranking is to make sure your visitors are given the opportunity to bookmark your site through social media services like Facebook. You need not go to a lot of trouble to get results this way. The links your visitors establish with such bookmarks will improve your search engine position all by themselves.

Article Submission Write and submit articles to article directories. Not only will this increase your exposure and give you multiple platforms to express your expertise in your field, the link to your site in the author resource box will result in higher search engine rankings for your site. If someone uses your article from a directory, that’s even better.

Directory One of the easiest ways to optimize your presence in search engine results is to register with The Open Directory Project, or the “DMOZ.” When you register, you have a chance of showing up higher in user results, since websites like Google and AOL use the DMOZ to strengthen their database.

Press Release When you syndicate press releases by sending out a press release for local or national coverage and link yourself into it and help create search engine optimization. A press release is great to write when you are offering new services and products. Syndicating your press release will increase search engine result placement.

 

Import Export Business Plan

A business plan is an essential roadmap to success. It is always better to have a plan in every thing we do especially in comes to business making. Having a plan in terms of doing business really helps a lot. The plan will help you tell what you plan to do and how you plan to do it. As what Richard C. Cushing always says.

“Always plan ahead. It wasn’t raining when Noah built the ark.”

A business plan is inherently strategic. With this, you will be able to determine your goals and objectives. This also outlines your financing needs. It also shows how long your business plan should be in order to achieve your goals and objectives.

Why Import Export Business?

Importing provides an incredible advantage once you’ve known the ins and outs of this business. One thing for sure is the money. If you buy low and sell the product at a high price, you would directly see your profit there.

Do you know some local manufacturers looking for ways to increase their market for the goods they make? Doing a successful import/export business requires constant attention to little details. If you have an ability to sell, the import/export business is right for you. All you need is the desire and determination to make it work. You’ll also need to create solid contacts and strong relationships with reliable suppliers. But after a short time, you can be well on your way to making a sizeable income – with a very low overhead.

Know Your Market

You have to narrow down the list of products you want to import/export with specially when this would be your first time in doing so. Having a good target market and know your customers gives you a greater opportunity to get more profit. You have to know who your customers would be. This will help you know your market. You’ll feel comfortable with the jargon and procedures so your sales pitch–and your initial sales–will go smoother and easier. This way, you may already have contacts in the field that can either become your first clients or steer you to colleagues in that area. Finding the right market is as important as the actual particulars of making deals and selling goods. What do you think will sell? If you do some careful studies and think about the trends, you’ll be able to come up with hundreds of products to import and export.

Check Import Rejection Laws and Trade Barriers

Before you do anything, make sure to check first the import rejection laws and trade barriers. Countries have these rules for chosen goods and products to insure safety and quality control. Trade barriers are measures that governments and public authorities introduce to make imported goods and services less competitive than locally produced goods and services. For instance there are foreign nations that restrict export of religious ornaments, rare or protected goods. A good example is a certain products such as furs and ivory are banned or are governed by export restrictions. Each country has their respective import and export laws and regulations and it is better to know these things before starting. You can read everything you can find about world trade. Look at trade publications, international newspapers, news magazines, and financial reports.

Business Set Up

Once you’ve learned the ins and out of the business your into, it is best to start with your business setup. You can actually start your import and export business at home with a telephone. You have to know the details on how your business operates. If you’re doing import and export business, you have to know these basics.

The Export – you’ve got a buyer for your products.

  • Generate the invoice – give the importer a quote on your merchandise
  • Receive the letter of credit from your bank.
  • Fulfill terms of the letter of credit: Have the merchandise manufactured if necessary; make shipping and insurance arrangements; pack the merchandise; and have the merchandise transported.
  • Collect shipping documents.
  • Present shipping documents to your bank.

The Import – You have the products you want to buy and then resell.

  • Receive the invoice from the exporter. You can negotiate if necessary
  • Open a letter of credit at your bank.
  • Verify that the merchandise has been shipped.
  • Receive documents from the exporter.
  • See merchandise through customs.
  • Collect your merchandise.

If you have a bigger budget to finance your business, it’s a good way to get business assistance and training. This will help you learn a good location for your business and determine legal structure and register your business name along with your licenses, permits and local taxes. Formalizing your business also requires understanding the employer responsibilities.

Make Contacts and Build Relationship

Finding contacts is one of the factors in setting up your business. You may have relatives from other foreign countries. This will help your with your import and export business.  Another thing is if you have frequently visited and have established a business relationship in a specific country. Or you have already a place you’ve feel to that your product will sell pretty well.

Chambers of Commerce for every city is another way to establish contacts. Meet and greet with the producer or distributor of the products you will be selling. Try to establish whether the company you are dealing with has export experience, and request references.

Hiring a Customs Broker

A customs broker is a professional that help you pull the information together and help you clear the goods customs. Customs broker helps your prepare all the documentations needed for importing goods and merchandises. Today, custom brokers are offering a growing range of specialized services in order to help importers. They help importers develop new product lines, explore new markets. They also help you evaluate the impact of global change and cut costs.

 

Once you’ve learned the ins and outs of import and export business, you’ll be able to achieve your goals and that includes a great profit you’ll be receiving.

 

 

 

 

 

Google Email Analytics Tricks and Hacks

This article includes the steps in configuring your Google analytics account so you will have the ability to track email conversions.

The Reasons Why You Have to do this

The primary reason of doing this is because it can determine right away the number of individuals that are subscribing to your email list, the rate of conversion for each page and where they come from.  This information is very essential since it will helps you identify what is working, what is not and then carry out the necessary action.  Definitely you can obtain this data in the backend of the majority of email marketing service firms. However it is not easy to access.

For instance, below is the snapshot of the email list data in Google Analytics for the previous month:

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You can easily see that you have gathered 2381 subscribers and the one that got the most subscriptions are from the home page, the website getting started page, the about page and the income reports page while the one with the highest conversion rates are the about page and the eBook landing page. From here you will be able to test the different strategies and analyze how it will affect the conversion rates, or notice a specific date where email subscriptions were unusually high or low and investigate further.

Steps on Setting Up Email Conversion Tracking in Google Analytics

Approximately the process can be completed in less than one hour

Step 1: Build a “Confirmation Thank You Page”

Upon confirming your subscription, you will be redirected to the confirmation thank you page of the website. This is definitely an essential step since Google Analytics will only know that you subscribed once you have reached this page. From there, the tool has the ability to gather information from that particular visitor.

Your confirmation thank you page should include the following details:

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This is your chance to add a call to action since the subscriber has completed four or five steps to be able to reach that point, so they are recognized as the hottest.

Most of the marketers will advise you to sell something on this page, and it could be effective for some industries and niches, but it is best to include the significant link which might lead to some sort of transaction.

Surely, that’s helpful content with several social proof ( more than 120 comments) and some affiliate links directing to Aweber spread all over.

Thus, setup your confirmation thank you page and keep in mind, you are going to need the URL in the succeeding steps.

 

Step 2: Have your Cofirmation Thank You Page connected to your email list.

The email marketing service in this step will use a URL provided by the company, which will be used to redirect the confirmed subscribers.

In Aweber, you can add the confirmation thank you URL by trailing the direction shown below:

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Step 3: Signing in to Google Analytics

It is important that you are using the latest version interface, and open the report/account for the page that you want to check. Normally, you will start on the Standard Reporting page.

 

Step 4: On the Upper-Right Hand Corner Click on Admin

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Step 5: If you click the Profiles tab, you will see the Goals click it and then click the open +Goal

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Step 6: How to Configure your Goal

  1. Create a name for your goal. For instance: “Subscribe to Email List”
  2. Set Goal Type to the assigned URL ( it will open up Step 7)

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Step 7: Adding Goal URL

  1. When adding the URL, simply use the part after your root domain. For instance, if your thank you page is at http://www.smartpassiveincome.com/thankyou, then you will use: /thankyou
  2. It is not that essential, but you can use head match to make sure you are protected.

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Step 8: Save

This is the stage were you have done setting up your goal. Actually, you can use this same steps to monitor other things, like product sales, or other type of funnels you prefer to create and monitor – make sure that you have a specific end point (such as your thank you page) that you can add in the Goal URL destination.

You may also choose within each specific goal, to create a funnel series (page 1, page 2 and so on …. Goal url) to determine how far people will get along in the specific process and where they plan to drop off before obtaining the goal URL.

To end the process, create widgets on the custom dashboard.

 

Step 9: Click the Home tab found in the Navigation Menu

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A default dashboard will open that will display things such as daily visits, traffic types, average time on site, and others. You have the option to add the email tracking widgets here if you think that is appropriate, but make sure that you keep things separated and clean. Then create a blank dashboard.

 

Step 10: On the left hand Menu expand Dashboards and click on + New Dashboard

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Step 11: Choose Blank Canvas and Create a Name for your New Dashboard

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After clicking Create Dashboard, the screen will display a Widget Settings which is a fancy tool that you can use to create any type of customizable tracking data that you prefer and add it on your dashboard so you can view it easily.

Your main concern is that it is a little bit clunky and difficult to understand at first.

Simply follow the steps below to gather the essential information that you need to make your new dashboard up and running.

 

Step 12: To Track the Email Subscriptions add a Metric Widget

Choose the Metric widget and in the show the following metric you will find the “add metric.”

  • Subscribe to Email List ( Goal 1 Completions )

Then, you can add a title on this widget ( for example, Total Email Subscribers) and then click SAVE.

You will be able to see a new box on the dashboard which displays the number of individuals who have signed up on your email list from the time you have started tracking – zero.

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Step 13: Click the + Add Widget and then add a Timeline Widget to Track Daily Email Subscriptions

Choose the Timeline widget and in the Graph the following metric over time tab add metric:

  • Subscribe to Email List (Goal 1 Completions)

Create a name for this widget (i.e. Daily Email Subscribers), and then click SAVE.

And keep in mind, as soon as you start accumulating subscribers from this point, the number in this box along with other details displayed on this dashboard are within the date range chosen at the top of Google Analytics.

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Step 14: To Track Your Top Performing Pages Click on + Add Widget and add a Table Widget

Choose the Table widget and in the Display the following columns add dimension:

  • Page

Add metrics to the right of page

  • Subscribe to Email List ( Goal 1 Completions)
  • Subscribe to Email List (Goal 1 Conversion Rate)

In order to see the maximum pages, show the table with ten rows. Create a name for the widget and then click SAVE.

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You have completed the process

In case your Dashboard looks like the one below, don’t panic:

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Even after two days you will start to notice data come in about your subscribers that can be used in analyzing the performance of your website and what you can do to improve it.

Simply click on the Home button each time you login to easily and check the performance fast of your conversion rates and email subscriptions.

 

 

 

 

How To Be Successful At SEO

Successful search engine optimization can be accomplished by integrating a site map into your website. This enables search engines to find other pages in your site other than the homepage easily and, thus, enhances your presence on search engines. Be sure to link each page of your website to your site map.

It can be tempting to try to utilize every SEO trick out there for your site, but it can backfire on you. Nobody has the time to work on every single SEO technique out there, even if they do it for a living. Just pick the ones that will have the biggest impact and get them down to a science.

Know Your Audience

If you want to be successful at SEO, make sure you know your audience! Use the Google Tracker application (or any other similar website) to break down where your website traffic is coming from. This will help reveal which of your SEO tactics are successful and which are not. When you are more pragmatic about generating visitors for your website, you will get better results.

Using analytic tools will help the savvy webmaster judge the effectiveness of his or her search engine optimization. Analytic tools can show exactly what keywords searchers used to locate the webmaster’s site. This allows the webmaster to tailor his or her SEO strategy even further and focus on those keywords that have proven most effective.

Don’t Beat The Search Engines

A great tip for being successful in search engine optimization is don’t try to beat the search engines. Search engines are intelligent and know what sentences and links are. Therefore, you should not attempt to talk about the same things over and over or stuff your website full of keywords. You will fail with this attempt.

Treating your SEO efforts like homework is a great way to achieve in the highly competitive field of web business. This means you should be approaching the trafficking of your site like the completion of a term paper. You need to do your research, build a synopsis, bullet the important points, and run down the business checklist to refine the process.

Learn about what search engine optimization is. If you are attempting to increase the visibility of your website by yourself, you need to do as much research about SEO as possible. There are excellent resources on the internet, and several books have been written about the subject as well. The more you know, the better you will do.

Don’t Overdo SEO

Too much is bad. Sometimes focusing too much on SEO-related keywords and rules can detract from your writing quality and topic. You should start by writing for your readers. Writing a quality article should be your goal. Afterwards you can always go back and add keywords and edit it as you see fit.

No matter what you have heard about SEO, it can be done by virtually anyone who take the time to learn the important aspects of it. If you learn how to use it, you can use it successfully, but it all depends on your skills and knowledge.

Get To SEO In One Day

Search Engine Optimization (SEO) is a Marathon not s Sprint. It is a continuous process. Once you get on top, you have to continue doing with SEO in order to stay on top and it doesn’t get you on top within a day. Getting aggressive into SEO might harm your website and results to getting penalize from search engines.

But following these ethical strategies will help you get on the of the search results. It does not guarantee you to get you on top pages with a blink of an eye as you have to analyze your competitors as well.

Domain Extension

Psychologically, it’s better to get a .com domain name than any other. Most people just assume a domain ends in .com, and are unlikely to remember any of the others. In a rare occasion, like delicio.us, it’s okay to choose a country TLD, but only if it’s going to be 100% memorable.

Title Tag

One of the biggest mistakes budding SEO experts make is having titles on their site that are just too long. Keep in mind that most search engines put a 60 character cap on keywords for a title, so the shorter, more informative you can make your title, the better off you will be.

Search engine results are directly linked to the keywords in your website, but knowing where to place the keywords is critical to optimizing your SEO. In addition to placing them in your content, you should also use them in your page titles, image captions, URLs and, most importantly, your title tag and page header.

ALT-Tag

Include keyword-rich descriptions of your images in the ALT tag, to boost your search engine optimization efforts. Search engine spiders are not capable of recognizing pictures or understanding the text contained within the graphics on your site. To help the spiders understand each image, write a keyword filled description in the image ALT tag.

Forum Posting and Blog Commenting

One good way to get good backlinks is to post comments in forums and on blogs where you are permitted to post links. You could join forums that discuss your niche or a related topic. If you visit regularly and post interesting and pertinent comments – along with your links – you will generate targeted traffic.

When building links, link back to various pages in your website, not just the home page. Successful SEO building works better when all the links to your website are not analyzed on just the front page. Besides, if you can get people to your website and have good content, they will eventually get to the front page.

Submit Your Content

Taking advantage of the opportunities that SEO presents means taking advantage of the various content directories scattered across the web. These great sites are specifically for submitting articles and reaching the public’s eyes. Having well written and targeted articles submitted to these sites will mean the right people read your article and more potential sales are created.

Learn From Your Competitors

If your website has competitors that consistently out rank yours on the search engine results pages, do not be envious. Instead consider the situation as a learning opportunity. Research your competitors to find out what they do to get listed highly. You may discover SEO strategies you can employ effectively for your own website.

Four of the Best Direct Selling Businesses in the World in 2012

Topping the direct selling companies in the world for 2012 came from business for home sector. Each day around 70,000 plus prospects globally are searching for details to find the perfect opportunity available. Just like any service or product it can be bought through Direct Selling anywhere in the world.

 

The majority of us think of wellness products, home décor and cosmetics as products which are most of the time offered via direct sales. There are several other products available online including the high end jewelry, spa products, rubber stamps, kitchen products, clothing, Forex, scrapbooking supplies, organic gardening supplies and others. Below are information on some of the best direct selling business in the world.

 

 

Alticor

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The company reported annual global sales of $11.3 billion for 2012 and this is the reason one why it is included in one of the top direct selling business worldwide. Their annual sales have increased a lot. This is their 7th year of growth, with sales increases for twelve years out of thirteen years, based on the news release. The company posted a double digit increase in 2012 in countries like Colombia, Mexico, Venezuela, Russia, Italy, Turkey and Hong Kong. The business is now more aligned worldwide, with seasoned, strong leadership in every region. The company predicts a possible growth this year. Alticor continue to invest in the supply chain, scientific resources and manufacturing to be more responsive to the market demands, which helps the distributors to serve their customers with products where and when they need them. Alticor or Amway plans around $335 million in R&D and manufacturing expansion which includes 4 facilities in the U.S., a new manufacturing facility in India and another sites in both Vietnam and China.

 

 

Herbalife International

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Herbalife International is an MLM company which offers weight management, skin-care products and nutrition. The company was launched in 1980, and it employs around 6,200 individuals worldwide. The net sales of Herbalife are around US$4.072 billion in 2012, it is an 18% increase in 2011. The company’s net income is $477.19 million, which is a 16% growth over 2011. The company distributes the products in 88 countries with a network of around 3.2 million independent distributors, others earn profit on product sales as well as additional commission from the multi-level marketing compensation structure.

 

 

 

Visalus

Visalus

Visalus is known for its mission to help people transform their health and fitness. It is recognized as one of the top direct selling company in 2012 worldwide. The company sales increased from $393.0 million to $623.5 million in 2012 against the $230.5 million in 2011. Visalus is considered as one of the youngest company in the top 50 companies.

The growth of the company attributes these acknowledgements to all of the passionate independent promoters and users of the Body by Vi 90-Day Challenge and concentrates on doing its part. Visalus was founded in 2005 in Los Angeles.

 

 

OPN – Opportunity Network

opn

The Opportunity Network or OPN is a Direct Selling company which is based in Singapore. The company was founded in 2009. At present, OPN has approximately 300,000 plus activated profiles. It combines social trends and powerful business with its direct selling compensation program.

 

OPN is working together with 37 expert law firms worldwide to make sure that the business is in compliance with all the laws and regulations. Today OPN is one of the top 5 Direct Selling Companies all over the world.

 

Reinvesting Earnings In to a Small Business

In this article you will discover some tips in order to reinvest earnings into a small business.

Beginning a minor business includes a high flop rate and new organizations that make a benefit and come to be monetarily dissolvable are few and far between. However, if your business is starting to bring in a profit.

Here you have some advice in order to invest in your small business:

1- Increase efficiency.

Instead of spending time waiting for those pages to print, or running to the local copy center, consider an upgrade to your apparatus. Purchasing speedier supplies permits you to tackle more employments or customers.

2- Get smarter.

Use some of your profits to better yourself. Think about taking a class in a territory of your field you don’t know enough about. Or, branch into a similar but slightly different field in order to increase your client base. You can then make additional contacts while learn.

3- Look better.

Look better. Buy a promoting bundle, or overhaul your logo. Branding your service keeps it in the foremost of your potential customer’s thoughts, and ensures you a steady stream of future sales.

Easy SEO Tips

Search engine optimization is an important part of a company’s online strategy. If your company is trying to improve its website and increase its rank in the search engines then you must optimize your website. Every day thousands of more sites and pages join the Internet that compete in your area of interest, or in your niche. Right now, somebody is working on a site very similar to yours, tweaking it so that more people find it. You need to do the same. But you need good actionable advice.

What is SEO?

SEO (Search Engine Optimization) is the process of improving a website visibility through organic or natural search results. There are two types of Search Engine Optimization. First is On-Page Optimization which can be done within your website to make it SEO friendly and next is Off-Page Optimization. It deals with all the strategies and techniques that are done outside your website.

On-Page Optimization Tips

Title Tag and Keywords Using keywords for search engine optimization is crucial to successful search engine results. The best placement of keywords is at the top of your web page including in the title and headline. Also include keywords in specific headlines and within the paragraphs themselves, preferably in the first and last paragraph. When working to maximize your SEO, try weaving keyword phrases into the title tag of your HTML. Search engines place the more weight on words and phrases used in title tags than on any other words on your pages. Use your best keywords in your page titles to bring in the visitors!

Content is King An essential component of a successful search engine optimization campaign is content. Content is the driving force behind search engine rankings. Content is what lures users to your site. When you sprinkle content with appropriate keyword phrases, it will feed the search engine spiders. Content is a key component in search engine optimization.

Enhance the content of your articles’ body with keywords. Whether it’s a blog post or other content on your site, it’s critical that the body of your text contains your targeted keywords. Try to use your keywords in the first paragraph, at least two times. Then try to use it with your first 200 words several times – but don’t go overboard – or the search engines will accuse you of keyword stuffing.

Alt-Text Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.

Off-Page Optimization Tips

Reviews If you come across favorable reviews, stories, or mentions of your brand or product on another site, capitalize on the free publicity by linking back to that site (and possibly even returning the favor). This is a popular and highly successful tactic that increases your exposure to online visitors to other sites that may not even be directly related to your business.

Article Submission The more places that your content exists on the web with a link back to you the better off you will be in the search rankings. Submit your articles to article submission websites so that other sites can post and use your content. Having links from multiple sites shows that you are a popular source for your chosen keyword contents.

Press Release When you syndicate press releases by sending out a press release for local or national coverage and link yourself into it and help create search engine optimization. A press release is great to write when you are offering new services and products. Syndicating your press release will increase search engine result placement.

Blogging A great way to get people interested in your business is through blogging. You can blog about all sorts of things relevant to your business – industry news, new promotions, upcoming new products, etc. You will want to make sure you keep your blog up to date and to post new entries on a regular basis to keep people coming back.

Make the most of your marketing business by familiarizing yourself with SEO techniques. In order to achieve success, you have to make it easy for potential customers to find your website. Take the time to learn about anchor text, external linking, social bookmarking, article exchanges and other effective SEO methods.

Sales Pitch Process and Customer Testimonials: A great way to engage your customers

In dealing with marketing planning, we always bump into these strategies – Sales Pitch and Customer Testimonials. But what is the deference of the two? A deeper understanding of Sales Pitch and Customer Testimonial help you determine on what kind of strategy is beneficial for your business.

What is Sales Pitch

Sales Pitch is a selling technique. It is basically what sales person do. It is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. It is like a salesperson talking to a prospect customer or client giving them information on how the product or services works.

How to Effectively Use Sales Pitch

A great way to do an effective sales pitch is to go through following this 21 steps.

  1. Call out to your audience
  2. Get their attention
  3. Backup the big promise headline with an quick explanation (SUB)
  4. Identify the problem
  5. Provide the solution
  6. Show pain of and cost of development
  7. Explain ease-of-use
  8. Show speed to results
  9. Future cast
  10. Show your credentials
  11. Detail the benefits
  12. Get social proof
  13. Make your offer
  14. Add bonuses
  15. Build up your value
  16. Reveal your price (pop by button)
  17. Inject scarcity (if any)
  18. Give guarantee
  19. Call to action
  20. Give a warning
  21. Close with a reminder

What is Customer Testimonial?

Customer Testimonials are reviews given by customers on how useful and beneficial the product and service they are to them. It can be very beneficial if the customer provides positive feedbacks towards your product. It can sometimes work at a different angle, if customer’s testimonials are against your product and services.

Customer Testimonials help your overcome objections. They validate your claims; they instill confidence in future buyers.  In other words, they show that someone has put their money where your mouth is.  It’s simply the best word of mouth imaginable.

How to Effectively Use Customer Testimonials

Structure. Make sure that your how to structure your testimonial. You have to know the basic. This is the common problems to most of the business that are doing testimonials. They commonly use and do only the names of the person like “J. Smith” It’s good to put the customers full name, Company, Location and the logo of their company. This will help visitors to identify how reliable the testimonial is.

Use Video Testimonials. Video testimonials are more effective compared to text because of the sincerity and it is more difficult to fake. With video, they can see people beyond words. Video and Audio Testimonials provides more benefits and helps you attract more visitors and potential customers. This kind of testimonials can be uploaded into social media sites such YouTube which text based testimonials don’t.

Testimonial is Comparative. A better customer testimonial is comparative. Does a customer used the same product before from other brand and find that your product is more effective and beneficial compared to the other. Choose testimonials that set your product apart from your competition.

Testimonial that Audience Can Relate To. You would like your visitors to discover that the item helped much like these individuals. Ensure that your own testimonials from others come from somebody with whom your own market you work can easily determine. In case you offer largely in order to seniors, for instance, ask your visitors if you can contain a comparative age along with the review. If you’re selling to moms with children, ask if you can mention how many kids they have or include a photo of their family.