Just before the internet, testimonials are already use by businesses to help them sell their products and services. When people shop whether is online or offline, there is always a measure of uncertainty when dealing with purchasing a product or services. This uncertainty fades as the shopper go through the process of researching their purchases. Shopper looks at features, quality, and pricing. A shopper also looks at the brand in doing their purchases. A company who has the best brand tends to get away all the shoppers uncertainty in purchasing.
One of the ways to help customers get rid of this uncertainty in purchasing products is through what we call “Social Proof”. People tend to determine what is right especially when purchasing a product is by finding what other people say that is correct. Just as the saying goes,
“Don’t believe what I say, instead believe what other people say”
Why use Testimonial?
One fact is that 76% of consumers regularly or occasionally use online reviews to determine which businesses to use. About 52% said that positive online reviews make them more likely to use a local business.
Marketers often forgot one of the most important way to attract new customers to buy their products and services is through their previous customers – happy customers. Once a customer is happy with the product or service they purchase they tend to tell other people of what they have experienced. They even take time to write online reviews and testimonials for the certain product and services. Testimonials establish you as an expert; they say you deliver what you promised and that you get great results.
Testimonials Make You Famous
Know some of the Famous Companies that are using Testimonials to attract more visitors and customers.
Comcast have categorize their testimonials from Product, Customer services, Internet, Phone, TV testimonials.
Fleet Feet Sports has reached up to 237 reviews on Yelp in the Shopping Category. And most of the reviews are positive feedbacks. And most of the raters are from reliable customers. The business specializes in properly fitting your running and walking footwear, running accessories, and athletic apparel and sports bras.