Search engine optimization is an important part of a company’s online strategy. If your company is trying to improve its website and increase its rank in the search engines then you must optimize your website. Every day thousands of more sites and pages join the Internet that compete in your area of interest, or in your niche. Right now, somebody is working on a site very similar to yours, tweaking it so that more people find it. You need to do the same. But you need good actionable advice.
What is SEO?
SEO (Search Engine Optimization) is the process of improving a website visibility through organic or natural search results. There are two types of Search Engine Optimization. First is On-Page Optimization which can be done within your website to make it SEO friendly and next is Off-Page Optimization. It deals with all the strategies and techniques that are done outside your website.
On-Page Optimization Tips
Title Tag and Keywords Using keywords for search engine optimization is crucial to successful search engine results. The best placement of keywords is at the top of your web page including in the title and headline. Also include keywords in specific headlines and within the paragraphs themselves, preferably in the first and last paragraph. When working to maximize your SEO, try weaving keyword phrases into the title tag of your HTML. Search engines place the more weight on words and phrases used in title tags than on any other words on your pages. Use your best keywords in your page titles to bring in the visitors!
Content is King An essential component of a successful search engine optimization campaign is content. Content is the driving force behind search engine rankings. Content is what lures users to your site. When you sprinkle content with appropriate keyword phrases, it will feed the search engine spiders. Content is a key component in search engine optimization.
Enhance the content of your articles’ body with keywords. Whether it’s a blog post or other content on your site, it’s critical that the body of your text contains your targeted keywords. Try to use your keywords in the first paragraph, at least two times. Then try to use it with your first 200 words several times – but don’t go overboard – or the search engines will accuse you of keyword stuffing.
Alt-Text Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.
Off-Page Optimization Tips
Reviews If you come across favorable reviews, stories, or mentions of your brand or product on another site, capitalize on the free publicity by linking back to that site (and possibly even returning the favor). This is a popular and highly successful tactic that increases your exposure to online visitors to other sites that may not even be directly related to your business.
Article Submission The more places that your content exists on the web with a link back to you the better off you will be in the search rankings. Submit your articles to article submission websites so that other sites can post and use your content. Having links from multiple sites shows that you are a popular source for your chosen keyword contents.
Press Release When you syndicate press releases by sending out a press release for local or national coverage and link yourself into it and help create search engine optimization. A press release is great to write when you are offering new services and products. Syndicating your press release will increase search engine result placement.
Blogging A great way to get people interested in your business is through blogging. You can blog about all sorts of things relevant to your business – industry news, new promotions, upcoming new products, etc. You will want to make sure you keep your blog up to date and to post new entries on a regular basis to keep people coming back.
Make the most of your marketing business by familiarizing yourself with SEO techniques. In order to achieve success, you have to make it easy for potential customers to find your website. Take the time to learn about anchor text, external linking, social bookmarking, article exchanges and other effective SEO methods.