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Google and other search engines want to visit your site and receive relevant keyword information. It crawls your site, and takes the winners to the top, and throws the losers down to the bottom of the page ranks.
It wants to find information that is useful and displayed well to its users. It wants your site to be successful just like you. If your site has a 3 minute average page time or 12 per user, it notices! If your page load time is 3 minutes, it will try not to notice any of the other great things on your site.
If it is extremely difficult for the search engines to crawl and filter your site, all your other efforts could be worthless.
Google and other search engines negatively rank sites that are:
Cluttered
Coded and Written poorly or out of date
Display and schema errors
No Meta Data
Old Information
Let’s talk Google Schema, we realized that if you don’t use it Google doesn’t love you! We use the most recent schema that Google loves, and we don’t have to redesign your site or overhaul it.
Think about the things that matter:
Keyword Research
Clean URL’s
Clean Coding
The microdata on your web page that google reads is just as important on the keywords and content on your site. Most people don’t know that! These results are proven with every one of our websites. Google crawls your site and looks for it. Invisible changes, that helps your seo effort Skyrocket.
For E-commerce this is extremely Critical. Google robots crawl 3-4 pages in and stop, usually. An e-commerce store might have 100-1,000 items, images, descriptions. It will cripple your search rankings, if you choose to overlook it. Be sure to focus on the specific E Commerce necessities to get every page of your site crawled and ranking.
If you don’t do These – You Lose in Google
Page Load Time,
XML Sitemap,
Robots.txt file,
Broken links,
Anchor texts,
Header texts,
Internal Link building,
link hierarchy and structure.