Salesletter helps you introduce your product and service to consumers. Writing a salesletter sounds pretty simple and quick but how would you be able to convince your consumer about how good your product and service through your salesletter? The Ultimate Salesletter (4th Edition) of Dan S. Kennedy help you with guidelines and pointers in writing a salesletter.
Before you write a word you, Kennedy provides some general ideas on how you can get started
- Don’t be intimidated by the idea or process of writing
- Recognize the value and power of your unique understanding of your business, products, services, and customers
- Assemble and organize ideas and samples in a “swipe file”; assemble and organize good reference materials.
- Think Selling. If you don’t have a “selling mentality” get one. Get some good books. Never forget that a sales letter is a sales presentation in print.
- Write. Don’t worry about writing a letter from start to finish. Just write blocks of copy and stack them up.
- Avoid perfectionism. Understand your customer. You may not put together the perfect sales letter, but I’ll bet you will put together one that works.
The book talks about the 29 Steps (the Kennedy System) which will help understand and have a better way of writing a salesletter.
- Get “Into” the Customer
- Get “Into” the Offer
- Create a Damaging Admission and Address Flaws Openly
- Get Your SalesLetter Delivered
- Get Your SalesLetter Looked At
- Get Your Sales Letter Read
- Bead the Bugaboo
- Motivation Action
- Write the First Draft
- Rewrite for Strategy
- Rewrite for Style
- Answer Questions and Objections
- Spark Immediate Action
- The Creative PS
- Check the Checklists
- Use Graphic Enhancements
- Rewrite for Passion! Edit for Clarity!
- Compare your Draft to Examples
- Pretest
- Bright Your Letter to Life
- Change Graphic Enhancements
- Edit Again
- Main a Mockup
- The Cool-Off
- Get Second Opinions
- Give It the Final Review
- Go to Press
- Test
- Sometimes, Outsourcing
Other things mentioned in the book are the following:
- Using Sales Letters in Business
- The Million-Dollar Sales Letter Secret: The Power of Sequence
- “High-Tech” Sales Letter