Let‘s talk about how to spy on your biggest competitors. We will stick with this hubcap thing for a minute and look up who sells the most hubcaps.Hubcaps.org seems to be number one. Do you notice that? Hubcaps.org goes back to Hubcaps.com. I do not think they own the .com name. That is kind of odd, isn‘t it?How to use SPYFU

They were able to get to number one with the term ―hubcaps wit a .org. That should be instructive to you. They were not able to get their desired site, so they just switched to a different domain name.

We are going to go to Hubcaps.org and go over to a site called Spyfu. I love this Web site; it is fantastic. Spyfu will allow you to enter a domain name here. We are going to enter Hubcaps.org into Spyfu and we are going to quickly learn a lot about this site. First, we see that they actually spend $57 to $115 every single day in PPC ads. The site’s average position is number 3.3 to position 8.9.

This is very interesting and it is a fantastic statistic. Look at this. You will see here that their daily PPC budget is $57 to $115, but because they rank number one at Google, look at this figure: Their daily organic SEO traffic value—in other words, how much the traffic is worth that they get for free because of ranking number one—is worth between $992 and $2,700 a day. In other words, to get as much traffic as they get from ranking number one, they would have to spend $992 to $2,700 a day. The truth is that they could not spend that much if they wanted to. There is just not that much paid traffic available.

Let‘s look at what their best keyword terms are so you will know for what you want to optimize. Here are the best top ten keywords: hubcaps, hub caps, wheel covers, hubcaps used, wheel covers auto. Look at this: Saturn wheel covers. Who would have ever thought of that?